Alibaba’s 6.18 Shopping Festival Shows Strong Growth, Citi Analyst Bullish on BABA
Alibaba's 6.18 shopping festival recorded its strongest gross merchandise value (GMV) growth in three years, driven by a 10% year-over-year increase in net GMV on Tmall. Citigroup analyst Alicia Yap reaffirmed her Buy rating on Alibaba stock with a $169 price target, suggesting nearly 50% upside potential.
The national trade-in subsidy program and direct price cuts were key drivers, with subsidy-related product sales surging 115% compared to last year's 11.11 event. Improved user experience and lower return rates further bolstered performance.